Growth Choice
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Free AI Visibility Audit —
Is Your Website Ready for ChatGPT?

Check how accessible your website is to AI-powered search systems. Analyze crawler access, structured data, technical SEO, and AI discoverability in seconds.

No signup required · Free technical analysis · Homepage audit only

What the Audit Checks

5 technical categories. 100-point proprietary score. Reproducible and fully documented.

AI Crawler Access

robots.txt rules for GPTBot, OAI-SearchBot, and 6 other crawlers

Technical SEO

HTTPS, canonicals, title, meta description, H1 structure

Structured Data

JSON-LD Organization, WebSite, and rich snippet types

AI Discovery Files

llms.txt, sitemap.xml, RSS feeds, ARD endpoint

Content Accessibility

Crawlable text ratio, service descriptions, contact info

Full Scoring Docs

How the 100-point score is calculated →

ChatGPT Search vs. GPTBot: What's the difference?

OAI-SearchBot

Used by ChatGPT Search to index publicly accessible web pages for real-time retrieval. Blocking this bot prevents ChatGPT from retrieving live content about your business. This is the most important crawler to allow.

GPTBot

Used by OpenAI to collect training data for their language models. Blocking GPTBot does not prevent ChatGPT Search from discovering your site. Many businesses legitimately restrict it for copyright reasons.

Important: Even with all crawlers permitted, there is no guarantee of indexing or AI citations. This tool measures technical eligibility, not actual ranking or mention frequency.

Run from the command line

The same audit engine is available as a CLI. Integrate into CI pipelines, automate monitoring, or export JSON results.

# Run once with npx (no install required)
$ npx @growth-choice/ai-audit https://example.com
# Output to JSON
$ npx @growth-choice/ai-audit https://example.com --json
# Save to file
$ npx @growth-choice/ai-audit https://example.com --output report.json

The @growth-choice/ai-audit package is prepared for npm publication. See documentation for installation and all available options.

About the Growth Choice AI Visibility Audit Tool

The Growth Choice AI Visibility Audit is a free technical analysis tool that checks whether your website is properly configured for discovery by AI-powered search systems including ChatGPT Search (via OAI-SearchBot), Perplexity (via PerplexityBot), and Google AI Overviews (via Googlebot). The audit checks five technical categories: AI crawler accessibility via robots.txt, technical SEO signals, structured data quality, AI discovery resources including llms.txt and XML sitemap, and content accessibility. Results include a 0–100 proprietary score with letter grade and actionable findings sorted by severity. The CLI package @growth-choice/ai-audit is available for command-line use. Documentation at growth-choice.com/ai-visibility-audit/docs explains the scoring methodology.