Author

Alex Dovzhenko

Founder, Growth Choice — Google Ads Expert

Alex Dovzhenko founded Growth Choice in 2024 to solve a specific problem: marketing agencies that keep clients dependent by controlling their accounts, data, and pixels. At Growth Choice, every account and every asset belongs to the client permanently.

Before Growth Choice, Alex spent a decade in performance marketing across LATOKEN (a global cryptocurrency exchange), Altss (fintech), and POD. He also founded and personally operates Miami Choice Limo — a luxury transportation company serving Miami-Dade and Broward County. That firsthand operational experience is what makes Growth Choice's limo industry content and strategies different from generic marketing advice.

Alex holds a B.S. in Marketing from Loyola Marymount University, Los Angeles.

Alex Dovzhenko

Founder & Head of Growth

Miami, FL — Growth Choice

Why the limo industry content is different

Alex personally operates Miami Choice Limo — SUVs, Sedans, and Sprinters throughout South Florida. Growth Choice's Google Ads strategies, website architecture recommendations, and limo industry marketing content are not theoretical. They are developed and tested on a real, operating business that Alex runs. When he writes about airport corridor targeting, vehicle category pages, or call-first conversion strategy, he is writing from direct operating experience.

Areas of Expertise

What Alex writes and works on

Google Ads & PPC

Full-service campaign management inside the client's own account. Search, Performance Max, Display.

AI SEO & AEO

Technical architecture for both traditional Google and AI-powered search: llms.txt, structured data, Core Web Vitals.

Luxury Transportation Marketing

Firsthand: Alex founded and operates Miami Choice Limo. Every strategy for limo companies is tested on a real, running business.

Conversion Tracking

GA4 and GTM implementation that makes every dollar of ad spend accountable to actual conversions.

Custom Web Development

Next.js/React websites built from scratch — no templates, full client ownership from day one.

Service Business Growth

10+ years scaling service businesses from crypto to fintech to ground transportation.

Published Work

Articles & Guides

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ChatGPT Ads2026-06-16

How to Advertise on ChatGPT in 2026: The Complete Guide

OpenAI has opened its advertising platform to businesses. This guide covers everything: how ChatGPT Ads work, how they differ from Google and Meta, and how to set them up inside a conversational AI environment.

Google Ads2026-06-05

Performance Max Campaigns: What Google Won't Tell You (Complete 2026 Guide)

Google is pushing every advertiser toward Performance Max. Some saw their best results ever. Others watched costs triple in two weeks. The difference comes down to one thing: whether the algorithm had what it needed to succeed.

Google Ads2026-06-05

Google Ads Retargeting: How to Turn Website Visitors Into Customers (2026 Playbook)

The average website converts 2–4% of visitors. The other 96–98% leave without contacting you — but they already know who you are. Google Ads retargeting is how you bring them back, and it converts at 3–5x the rate of cold traffic at a fraction of the cost.

Analytics & Tracking2026-06-05

Google Ads Conversion Tracking: The Complete Setup Guide (And Why Most Accounts Get It Wrong)

Google Ads without conversion tracking is like running a race blindfolded. Smart Bidding, Performance Max, and Target CPA are all powered by conversion data. Feed the algorithm garbage data, and it makes garbage decisions with your budget. Here's how to fix it.

Google Ads2026-05-30

Google Ads Quality Score: What It Is, How It's Calculated, and How to Improve It

Quality Score is the lever that lets a well-managed Google Ads account outrank bigger budgets and pay less per click doing it. A 10/10 can cut your CPC in half. A 3/10 can triple it. Here's exactly how it works and the 7 highest-impact fixes.

Google Ads2026-05-30

Google Ads vs Facebook Ads: Which Platform Actually Wins in 2026?

Google Ads and Facebook Ads serve fundamentally different purposes — one captures demand that already exists, the other interrupts people to create it. Choosing the wrong platform for your business type is one of the most expensive marketing mistakes you can make.

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Documented Work

Case Studies

All case studies

Luxury Transportation2026-09-30

Miami Bliss Limo: Every Page Needed Its Own Scene

How Growth Choice combined original transportation footage, cinematic Miami visuals, conversion-focused UX and search-informed architecture to create a limousine website with a distinct visual language — 22+ pages, original media production, mobile-first design.

Luxury Transportation2026-09-29

Gulf Coast Limousine: The Website Had to Feel Like the Ride

How Growth Choice built Gulf Coast Limousine a completely custom, cinematic website — combining 4K-source video, enhanced fleet photography, competitive search research, mobile-first design, and SEO/AEO architecture covering 6+ Florida airports.

Luxury Transportation2026-09-29

Imperial Ride: 48 Hours. One Page. Zero Shortcuts

How Growth Choice delivered a complete brand identity, custom one-page website, SEO foundation, AEO architecture, and competitive keyword research for a new South Florida limo operator — all in 48 hours. 4-vehicle fleet, fully owned website and code delivered at launch.

Group Transportation2026-08-17

Miami Bus Company: 25 Vehicles. Limited Photography. One Completely Custom Website

How Growth Choice built a completely custom digital presence for Miami Bus Company — solving a real visual-asset challenge with on-site fleet photography, AI-assisted image production grounded in the real fleet, search-led architecture, and technical SEO/AEO from the ground up. 25-vehicle fleet, 25+ years operating.

Group Transportation2026-08-16

Elite Beverly Hills Limousine: Custom Website, SEO, AEO & Google Ads for a 25-Vehicle LA Operator

How Growth Choice built a fully custom digital platform — combining brand design, technical SEO, AEO architecture, high-intent landing pages, and a paid search foundation — for one of Los Angeles's leading group transportation companies. 25-vehicle fleet: 15 Mercedes-Benz Sprinters, 5 executive mini coaches, 5 full-size motor coaches. Founded 2010.

Luxury Transportation2026-06-07

Miami Choice Limo: +30% Private Client Trips Starting With a $1,300 Budget

How Growth Choice transformed Miami Choice Limo from affiliate-dependent revenue to a self-sustaining Google Ads channel — using mobile-first optimization, call-first conversion strategy, Google Business Profile optimization, and first-mover ChatGPT Ads. South Florida luxury ground transportation serving Miami-Dade and Broward counties.

Service Marketplace2026-06-07

Pro Next Door: 0 → 10,000 Users Competing Against Thumbtack & Angi

How Growth Choice grew a home services marketplace startup from zero to 10,000 users — competing against Thumbtack and Angi on a fraction of the budget, using Google Ads, Meta Ads, and first-mover ChatGPT advertising. 300 monthly job orders, 500 new pros/month, Series A funding secured in 6 months.

Let's Talk

Work with Alex and the Growth Choice team

Book a free strategy call. We'll review your current setup and show you exactly what we'd do — with everything set up in your own accounts from day one.

Book a Free Strategy Call

No commitment required

Real strategy, not a sales pitch

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